| 
 Digital Culture
 So many of us grew up professionally and 
    thrived within the famous Digital "culture" — whether 
    in engineering, manufacturing, marketing, sales, services or administration... the 
    empowerment of the individual and innovative style of matrix management 
    provided an opportunity for all of our employees to shine, while "Doing the Right Thing" for our customers. | 
    Please see the Culture (Management Legacy) presentation by Debra Amidon from 
	the 2008 Gordon College Ken Olsen Science Center Dedication.    |  | 
    Here are links to two Culture documents 
	developed in the 1980s by Reesa Abrams: |  | 
    
	Nov. 2015: Sent in by Frank Coyne of Digital 
	Galway Ireland: DEC Model.pdf  (click on link) 
    The retrospective DEC Leadership, Legacy and 
	Corporate Social Responsibility programme model attached is just for 
	information, but may be of nostalgic interest to some of your diaspora/group 
	members.  
    An interesting, independent follow-up article 
	appeared in the Financial Times on November 2nd, 2010, titled: Case Study: 
	Seventeen years after the Digital closure, new doors open in Galway, which 
	your group members might also find interesting.    Francis P. 
	Coyne, Executive Education and Training ConsultantsTel: + (353)-1-288 5628 - Mobile: (087) 254 2634
 |  |  Alessandro Peruzzetto 
        (1st, right) and Angelo Bonomo (1st, left) came from Italy to attend the 
        Tribute to Ken Olsen at Gordon College in June 2006.  Here they are 
        with Nancy Kilty, Gary Finerty, and John Loether enjoying dinner after 
        the Tribute.
 |  |  
 
    The Ship of DECItaly  by Alessandro PeruzzettoFriends, I want to share with you a nice 
    story...
 Once upon the time, a great cruise ship was 
    sailing across the oceans, raising admiration and envy from the whole fleet. 
    Its strengths were: the high technology on which it was built, the care for 
    its passengers and, above all, the competence and team spirit of its crew.
 Even on rough seas, the crew was always able 
    to handle the most critical situations, thanks to the team harmony built on 
    mutual trust and respect, and the passengers' expectations were always met.
 Taking advantage of a slump in the cruise 
    market, the shipowner, aiming solely at his own profit, smelled a good deal 
    and sold the ship to a competitor, at a bargain price. A good business on 
    paper, but too complex to manage operationally.
 The new owner refurbished the vessel, turning 
    it into a containership.
 The old crew found it difficult, in most cases 
    impossible, to adapt to the new reality and to serve under the new property; 
    it was time to migrate towards more suitable harbors...
 Thanks to the experience and the prestige 
    acquired on the fleet's jewel, the refugees were welcomed with open arms by 
    other shipowners: the officers became commanders of other ships, often 
    bringing with them their most trusted team-mates; the sailors found 
    comfortable engagements elsewhere; the most entrepreneurial ones became ship 
    owners and skippers on their own. Within a couple of years the old crew, by 
    then totally dispersed, was safely sailing the seas under different flags.
 But, as it's well known, the sea does not 
    divide but rather unites the people who, even if physically distant, sail it 
    with love and respect. The old crew kept sticking to the values in which 
    they had been believing for a long time, managed to keep in touch and, 
    thanks to the initiative of some distinguished team members, founded a new 
    community: a virtual one, indeed, but nevertheless even stronger than 
    before.
 I am pleased to introduce it to you:
    its name is DECITALY.
 
      
        |   |  
        | Alessandro with Ken in 
        Rome in 1990 |  |  | 1/12:  Rob Dandrade sent 
	in a document about 
	"Leadership and Follower-ship" authored by John Fischer. |  | 
    Engineers Rule -- Again? by Bill Ross: 
     I could not resist a quick comment on a 1/16 article in
    Wired on "How Yahoo Blew It" (via the Boston Globe's Business 
    Filter). The article concludes, 
    "At Yahoo, the marketers rule, and at Google the engineers rule. And for 
    that, Yahoo is finally paying the price."As a former Digital employee, I found this 
    highly ironic: being an engineering-driven company was exactly what was 
    usually blamed for DEC going down, down, and finally out.
 "And the seasons, they go round and round...", 
    in Joni's words. Is quoting a lyricist too cheesy? Okay, then, how about Sir 
    Isaac Newton, the inventor of gravity? As Newton's Second Law of Psychics 
    states, "What goes around, comes around."...
 Last summer, I went to a groundbreaking at 
    Gordon College where Ken Olsen was being honored by naming their new science 
    building after him. I got close enough to watch as a steady stream of his 
    former employees came up to express their heartfelt appreciations to him, 
    and got to see the flash in his eyes. So only then, since he was gone from 
    Digital by the time I worked there, I felt like I got to see who Ken Olsen 
    really was. But I sure got to hear a lot about him from the old DEC people 
    who were still there, and the story was told that when he came into the 
    company cafeteria, he'd pass by all the execs and go have lunch with... the 
    engineers. That stuff about Google people getting a day a week to work on 
    their own projects? That's exactly what was going on at Digital in its 
    heyday, and it all came from Ken.
 Bill Ross, 2009
 AltaVista, Littleton, '96-'98
 |  | 
    A Digital Experience - by Faye Detsky-Weil: 
    Monster.com asked people to write to 
    them about their best bosses.The best boss I ever had was someone who cared 
    about me and my future. He took the time to talk to me about what I wanted 
    to do and where my interests were. He had me write objectives for my job and 
    for my career. At the time I dreaded it and thought of it as punishment, 
    only to look back and realize that he was doing me a favor. He was the first 
    boss I had who did this for me and I realized in the years that followed 
    that he was not typical of most managers. Many have to write up performance 
    reviews and objectives as a job requirement. He was my mentor. I was rather 
    young at the time, but I was not afraid to talk to him about my goals. He 
    encouraged my talking to him and knew that I was destined for a better and 
    more fulfilling career. He saw my potential and took an interest. After I 
    moved on, he contacted me about a position in his department. I turned it 
    down and have always wondered where I would be had I accepted it. We worked 
    together at Digital Equipment Corporation, the best company I ever worked 
    for. I am still in contact with some of my coworkers, but I regret not 
    having kept in touch with him. I thank him for making me feel respected and 
    empowered. That man is John Doherty.
 Faye Detsky-Weil, Sept 1980–May 1986 (Tax 
    Department and Educational Services)
 |  | 
    Download 
    the "Ken Olsen Memory Book" compiled by Gordon College for their Tribute.
      This is a 3.2MB file in pdf 
    format (over 80 pp.), so we recommend that you right-click on the link and 
    save it to your computer's hard drive before viewing it.  It is a 
    remarkable testament to Ken's professional contributions and personal 
    values, and overwhelmingly expresses the love and admiration we still feel 
    for him. | 
 
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